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Echelon

 

Smart connected fitness equipment and fitness app.

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Brand Exploration

 

Created the initial brand book under the direction of the Creative Director to solidify overall design and be a touchpoint for future work. Explored photography, color, and typography use throughout the process, emphasizing the core values of the brand.

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Marketing Design

 

Used brand assets to create new and interesting layouts that can be easily adapted across multiple platforms, from tradeshow ads to digital.

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Sales Collateral

 

Synthesized sales talking points to a condensed, digestible visual that is highly adaptable for ease of creating new sale sheets, cards, and slide decks.