Echelon
Smart connected fitness equipment and fitness app.
Brand Exploration
Created the initial brand book under the direction of the Creative Director to solidify overall design and be a touchpoint for future work. Explored photography, color, and typography use throughout the process, emphasizing the core values of the brand.
Marketing Design
Used brand assets to create new and interesting layouts that can be easily adapted across multiple platforms, from tradeshow ads to digital.
Sales Collateral
Synthesized sales talking points to a condensed, digestible visual that is highly adaptable for ease of creating new sale sheets, cards, and slide decks.